This ideation technique consist in replacing function or benefits
by other. It create rich solutions by combining things that are
apparently not related. Idea Hacks is particularly suitable to
repair, fix things that are broken or does not work well.
- Everyone has something of value, therefore everyone has
an obligation to speak and share. Respect the speaker
- Remember, all the greatest ideas started sounding really
- Avoid ‘bar discussion’ and take a stand.
- Prepare some topics to address with this exercise:
Example: Components, utility, materials or format, sales
model, customer, value proposition, user experience,
business model, Etc.
- Start by writing down the name of the subject you
would like to explore.
- This subject has sub-categories you may like to
explore as well. Write them in separate sticky notes.
- Under each categories, Write down the respective
attributes for each categories.
- Once you are done with this analysis. Start replacing
attributes with new attributes that have not been
- You may try to create new categories as well.
- Finally, Analyze the whole thing and understand new
concepts of offering.