An exploration of the multiple possibilities a design could be.
Functional and aesthetical preference, model of interaction.
It is mainly the same design but seen from different angles in such way
that stakeholders can take an informed decisions.
You need to explore design possibilities by creating
several model of design.
The challenge behind this exercise is to think
conceptual. Understand the mindset, behavior,
attitude and lifestyle behind specific design.
To think conceptual associate to your design strong
personalities, characters, heroes or opinion leaders.
Capture in your design the values that characterize
This tool invite you to explore aesthetical and
functional option for your design.
Shift your mind into conceptual mode. Inspire yourself
with magazines, fashion and design trends website.
Create a list of value, adjective, ambiance or emotion
you would like to explore with conceptual model.
Make sure each direction you take is unique.
Do not combine things or try to make your design
“universal” In other words, if you design for everyone
you’ll end up designing for no one.
Design each model with a determined lifestyle.
This storyboard is a graphical technique that helps in
understanding user tasks across a specific process of
execution. E.g.: Driving through fast food chain would
include a sequence of tasks to reach the desired
outcome for the user.
This conceptual, associate meaningful words to your
design. Give your design a strong personality.
Forget “universal design” or design for everyone.
Create at least 3 conceptual model to compare.
The test would be relevant only if you have significantly
different solutions to present for selection.
Be consistent with the prototyping format. Designs
should be different but comparable. For example; you
do not want your user to select a particular design just
because he/she like the color.
Conceptual models are good to understand customers.
You may present them to them and collect their
feedback. Ask why they like specific model and why
they rejected other. That would help you progress
towards your final design.
Look at conceptual design trends on the internet.
Inspirational design that communicate value and
emotion. Transpose these trends on your design
Sharpen your eye with lots of shopping. Visit boutique
that you usually don’t prefer. Understand why people
like these things, what are the values they
communicate to them.